From the original press release:
(Los Angeles, February 7, 2012) Project Anime (www.projectanime.org) is a multi-day conference designed to connect promoters of fan conventions (and fan conventions that feature anime) with distribution companies, vendors, and each other for the purpose of “adding fuel to the fandom.” The event, presented by the Society for the Promotion of Japanese Animation (SPJA™) in association with Wasabi Anime®, will take place June 27-28, 2012 at the JW Marriott Los Angeles L.A. LIVE in downtown Los Angeles, California.
NOTE: It was actually moved to the Westin Bonaventure after that press release.
It’s hard to believe it’s been that long.
Project Anime® was the name I came up with when Marc and his team from the Society for the Promotion of Japanese Animation approached me in late 2011 about creating an “anime convention convention.” I loved the idea of building an annual meeting for folks in the niche of pop culture conventions that I was deeply entrenched in: anime and Japanese popular culture.
I came up with the name Project Anime based on a few things – ranging from obvious (it was an anime convention project) – to the entertainment inspired (I love Project A-ko, a well known classic anime). It just felt solid.
With name, domain, and branding anchor firmly conceived, we began creation of the conference itself in early 2012.
Was it easy? Creation never is.
“My experience at the SPJA was at times frustrating and challenging, but I’ll limit it to that.”
In mid-March of 2013, Wasabi Anime’s share in Project Anime was sold – lock, stock, and barrel – to the SPJA granting them full ownership of it. It’s been great to see the direction the conference has gone under their direction with appearances in Atlanta, Tokyo, and even Belgium. As the “co-founder” of the event, I show up each year in Los Angeles to participate in discussions with other convention runners. Each year we see familiar faces AND new ones – which to me speaks to how well the “project” is working.
So why this blog post? Bookface reminded me of the memory based on the date – and it’s good to remind yourself of some of the cool things you do from time to time.