One of the most important lessons I learned from the failed marriage of my parents was to make sure that you don’t set lower transportation standards for your spouse – regardless of economic balance. In the mid-eighties, my father drove a four door Cadillac. (It was the first car I started learning to drive on at the ripe old age of twelve.) My mom was a stay at home mom, so “it was decided” that she didn’t need anything too fancy. Thus, my dad got her a Chevrolet Chevette. Based on memory, this is the closest image I could find on Google of the thing:
It caused a pretty harsh rift between them since the car was pretty much a glorified piece of junk.
So when Shannon and I got the financial point where we were going to start looking for a new car in our household, I made sure she got first choice. I let her choose whatever car she wanted since it would be her first time financing one. Her choice? a 2006 Scion xB. Here’s a photo of her with her car in the middle of the desert when we took it cross country in 2007:
She loves that car.
NOTE: I said, “loves” – no loved. Everyone I know that bought a Scion around that time still has their car.
Shannon’s Scion xB has over 200,000 miles on it. It’s been as far west as Los Angeles and as far north as New York City. It’s still a great automobile, it’s still nice to look at, and it still runs GREAT.
Toyota has announced that their Scion brand is shutting down and merging into Toyota. As disappointing as it is, it’s not really surprising. With the disappearance of so many other car brands over the past couple of decades (Pontiac, Saturn, etc.) – the dropping a niche market one like this would seem to make sense. The lost opportunity, however, is that a LOT of younger people have bought into some solid brand loyalty with the Scion name. Sure, Scion was going to have to wait a few more years for those amazing vehicles they built to finally “give up the ghost.” The return, though, would have been worth it in return buyers.
Instead, folks like my wife are looking online for old Scion xBs with lower miles to buy and hold onto for when the current one goes… but honestly, who knows when that will be?
RIP Scion. You were an amazing brand.