I just stumbled across the MSNBC story where they interviewed Ocean Marketing’s Paul Christoforo – the man responsible for the ultimate public relations failure in the history of the Internet.
(For some back story, read this: http://penny-arcade.com/resources/just-wow1.html)
So after getting his ass handed to him on the Internet, he decided to tell his tale to MSNBC in this article:
Here’s the part that annoyed me…
“If I had known, I would have treated the situation a little better.”
Referring to the email thread that started the whole mess, Christoforo said that he didn’t know who he was talking to in his initial, flippant response to Penny Arcade’s Mike Krahulik.
“I didn’t know who that guy at Penny Arcade was,” he admitted. “If I had known, I would have treated the situation a little better. PAX is a great show. What he does is what I’ve been idolizing since I was a kid. It’s admirable he’s put that together. He has a lot of connections, ones I want too.”
No, asshat. There’s no “If I had known, I would have treated the situation a little better.” There was nothing more that needed to be known when dealing with the person who contacted you first: Dave. You treated him like a dick and it escalated because he happened to show someone with some influence in the gaming community.
I am only left to wonder at this part:
Yet despite all the drama, Christoforo said he hasn’t lost any of his other accounts, aside from Avenger. “It hasn’t affected my business yet,” he said. “Clients have brought it up, but they’ve mainly laughed about it. I haven’t lost any clients.”
Seriously? Do his other clients not read the news? Are the located in some strange corner of the universe that doesn’t have newfangled Interwebz access? I’d love to know who these other mysterious clients of his are…